LESSON 04 OF 8 · 25–30 MIN · Paid Ads & Influencer Academy

Google Ads: search campaigns and the policy reality

What Google allows in this niche, how to set up a Search campaign for your own content, keyword and bid strategy, conversion tracking and what to expect from a first $200.

The policy reality: Google Ads prohibits advertising binary options (Financial products and services policy) and requires certification for most other speculative financial products in many countries. An ad that promotes a binary options broker is disapproved; repeated attempts suspend the account. Partners who last on Google advertise their OWN content — a review blog, a YouTube channel, a Telegram community — with educational wording.

Why Google still matters: intent. Someone searching "bynix deposit bkash" or "1 minute trading strategy" is already halfway to a registration. A small Search campaign on your own review page can bring the highest registration-to-FTD rate of any paid channel.

  1. Account. ads.google.com → create an account in Expert mode (skip the Smart campaign wizard), set the billing country and currency of your GEO, add a payment method. Turn OFF auto-apply recommendations in Settings.
  2. Landing page. Google reviews the destination, not just the ad. A personal review or guide page (your blog or a one-pager) with honest content, the 18+ notice, the risk disclaimer and your Bynix link with a sub-ID (?sub=gads_bd) is the minimum. The destination must not be the broker's site directly.
  3. Conversion tracking. Google Tag (gtag) on the page, one conversion action: click on your Bynix link or Telegram button (Google Tag Manager "click URL contains bynixbrokers.com"). Without a conversion, Smart Bidding cannot learn.
  4. Campaign. Type Search, goal Website traffic, no Display or Search Partners for the test. Location: the GEO only ("presence" not "interest"). Language of the audience. Daily budget $7–$15. Bidding: Maximise clicks with a CPC cap of $0.30–$0.60 for the first two weeks, then Maximise conversions.
  5. Keywords. Three ad groups: brand ("bynix review", "bynix deposit [method]", "bynix withdrawal"), how-to ("how to deposit bkash trading", "1 minute trading strategy [language]"), compare ("[competitor] alternative", "best trading app [country]"). Phrase match. Negative keywords: "free", "hack", "apk mod", "login", "scam" (unless you are answering it honestly on the page).
  6. Ads. Responsive Search Ads with 8–15 headlines and 4 descriptions about the GUIDE: "Step-by-step deposit guide", "Honest review, risks explained", "Free $10,000 demo explained". No "earn", no "profit", no "guaranteed". Add sitelinks to your other guides and a callout "18+ · Risk disclosure".
  7. After 7 days: pause keywords with CTR under 2% and no conversions, add the search terms that converted as exact match, move the budget to the brand ad group if it dominates.

Budget idea

$150–$250 for the first 14 days. Brand keywords in Bangladesh, Pakistan, Nigeria and Kenya cost $0.10–$0.40 a click; strategy keywords $0.20–$0.80; Brazil and India 1.5–2× that.

Result idea

$200 brings 400–1,200 clicks; a good guide page sends 25–40% of them to the Bynix link, 15–25% of those register and 25–40% of registrations deposit — search intent converts deep. Expect 10–30 FTDs from a working campaign, far fewer if the page is thin or the ad is disapproved twice.

Agency help

Google certification, suspended accounts and GEO-specific policy exceptions are a specialist job. Before you spend on Google, message your affiliate manager — Bynix can recommend agencies with certified financial-services accounts and share which keyword groups partners have already tested in your GEO.

Checklist — what you leave with

  • Expert-mode account with auto-apply off
  • Guide / review landing page with 18+ and risk wording
  • One conversion action firing on the Bynix link click
  • Three ad groups with phrase-match keywords and negatives
  • Daily budget and CPC cap set

← Meta Ads (Facebook & Instagram): setup and the policy reality · Next: X (Twitter) Ads setup →

Paid Ads & Influencer Academy — all lessons

  1. Influencer marketing for partners
  2. Telegram Ads: full setup guide
  3. Meta Ads (Facebook & Instagram): setup and the policy reality
  4. Google Ads: search campaigns and the policy reality
  5. X (Twitter) Ads setup
  6. Budgets and expected results by channel
  7. Landing pages, pixels and sub-IDs for paid traffic
  8. When to use an agency — and how your affiliate manager helps