September 20, 2026 · India · Pakistan · Funnel · Retention
Where India and Pakistan perform better in the funnel
Two markets that look alike at the top — English, web, Android — and part company at every step after the click. Six pictures on CTR, RTD, retention and value per trader over 90 days.
Two markets, two different playbooks
India leads the top of the funnel. Pakistan closes stronger.
Top of the funnel
INDIA · CLICK → REG: 18.4% — More registrations per 100 clicks — English content travels further.
PAKISTAN · CLICK → REG: 13.9% — Fewer registrations, but the ones who register mean it.
Registration → deposit
INDIA · RTD: 19% — UPI makes the first deposit easy; the first amount stays small.
PAKISTAN · RTD: 27% — JazzCash / Easypaisa users deposit later but more often.
The case in numbers
RETENTION · DAY 30: 31% Pakistan — vs 24% for India — more traders still active a month later.
VALUE PER TRADER: 1.4× Pakistan — Deposits per trader over 90 days, India = 1×.
VOLUME: 2.1× India — More registrations in absolute numbers from the same reach.
Two playbooks
- India: volume content, UPI in the headline, Telegram for the follow-up
- Pakistan: fewer, deeper pieces — deposit guides, honest recaps, DMs
- Never judge the two on the same number
The short of it
India and Pakistan look alike at the top of the funnel — English, web, Android — and part company at every step after the click.
India brings more registrations per click and more volume. Pakistan converts more of its registrations into deposits, keeps more traders a month later and produces about 1.4× the deposits per trader over 90 days.
The playbooks follow: volume content and UPI for India, fewer and deeper pieces with a DM follow-up for Pakistan.
About the data: platform-wide traffic over 90 days, not affiliate traffic only.
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