Insights

Platform data in short decks — a minute per insight.

• Kenya: FTDs and deposit value have different leaders · October 1, 2026
  M-Pesa brings the most first deposits, bank transfer brings the most money. Five pictures on comparing payment methods by outcome and which one to put behind which campaign goal.
• Who is hiding your conversions · September 20, 2026
  Spoiler: your own setup. Four pictures on the two things that make a campaign readable while it is still running — a link with sub-IDs and a real-time postback.
• Where India and Pakistan perform better in the funnel · September 20, 2026
  Two markets that look alike at the top — English, web, Android — and part company at every step after the click. Six pictures on CTR, RTD, retention and value per trader over 90 days.
• Why registrations are not turning into FTDs · September 19, 2026
  Registrations grow and first deposits do not. Six pictures on where the funnel leaks after the sign-up, and what to check before buying more traffic.
• When do users actually deposit? · September 18, 2026
  Registration and deposit peaks do not overlap. Five pictures on Bangladesh and India: when people sign up, when they pay, and which days are worth the budget.
• Brazil GEO brief: Pix and the evening clock · August 28, 2026
  Everyone runs Brazil and almost nobody reads the map. Ninety days of clicks, registrations and first deposits — the states that bring volume next to the states that bring deposits.